BUAD 444: Industry Research

Company information and industry reports (based on NAICS or SIC) are available from the following databases:

1.  Gale Business Insights (Company & Industry analysis, news and reports) 
2. EDGAR Database of Corporate Information  (Annual reports;10K Reports, etc)
3. Euromonitor Passport (Industry, markets and product data and information)
4. Mergent Online (Company, Industry& Market data/Information)
5. Marketscope Advisor (includes the Standard & Poor's Industry Surveys)
6. Encyclopedias of American Industries Print Edition: HC102 .E53 2008
7. LexisNexis Academic (Industry & Market News, Company, Corporate Reports, etc)
8. The Value Line Research Center (Company and Industry Analysis and Data)

1. The North American Industry Classification System (NAICS) 

    The print edition is at the Library, Call Number (REF HF1042 .A55). 

2.  Standard Industrial Classification (SIC), replaced by NAICS but may still be useful.  It provides four-digit numerical codes for identifying industries, businesses, and products.  The SIC manual was last revised in 1987. The print edition is at the Library, Call Number (REF HF1042 .A55).

Major Competitors Information

Recommended Databases:
1. Reference USA - ( Select U.S. Business Section)
2. Business Insights Global
3. Hoovers Report (included in LexisNexis Academic - Company profile area)

For competitor research (competitive intelligence) --- knowing what the competition is doing right (and wrong); what products they have; what they charge for their products or services; Strategies and plans for the future, etc.  Use the following databases- 1. ABI/Inform; 2. Business Source Premier. Also, you can find SWOT Analysis in both databases.

A number of Government Agencies provide statistical data on US Industries and sub-sectors.

1. The U.S. Census Bureau
2. Business & Industry
3. Current Industrial Reports (CIR)

The Federal Reserve Banks conduct periodic regional surveys of the manufacturing industries. Examples:

1. From Federal Reserve Bank of Philadelphia - Business Outlook Survey
2. From Federal Reserve Bank of New York - Empire State Manufacturing Survey
3. From Federal Reserve Bank of Kansas - Survey of Tenth District Manufacturers
4. From Federal Reserve Bank of Richmond - Surveys of Business Conditions