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FASH490: Capstone Project in Fashion and Apparel/Retailing: Case Studies; Branding, and SWOT Analysis

SWOT Analysis

Case Studies

Branding Strategy

Use research databases to look for articles on branding and branding strategies.  Alternative terms would include brand loyalty, brand image, brand awareness, brand extensions, etc.  Examples: "fashion industry and brand strategy"; "fashion industry and brand loyalty"' "fashion and brand extensions".  

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