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Expenditures, Rates & Reach
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Ad $ Summary. New York: Leading National Advertisers, Inc. Annual.
LOCATION: Morris Library - Reference (Ref HF5805 .A35)
- Standard Rate and Data Service. Wilmette, IL: SRDS.
LOCATION: Morris Library - Reference (Ref HF5805 .S73)
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Advertising Directories
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Standard Directory of Advertisers. Wilmette, IL:
National Register Publishing Company. Annual with five cumulative
monthly supplements.
LOCATION: Morris Library - Reference (Ref HF5805 .S69)
- Covers over 25,000 advertisers listed according to one of 51
product classifications.
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Standard Directory of Advertising Agencies. Wilmette, IL:
National Register Publishing Company. 3 per year.
LOCATION: Morris Library - Reference (Ref HF6178 .S73)
- Covers nearly 5000 advertising agencies, 44,000 personnel,
and 75,000 accounts.
