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Marketing Research: Advertising

Expenditures, Rates & Reach

Ad $ Summary. New York: Leading National Advertisers, Inc. Annual.
LOCATION: Morris Library - Reference (Ref HF5805 .A35)
Standard Rate and Data Service. Wilmette, IL: SRDS.
LOCATION: Morris Library - Reference (Ref HF5805 .S73)
 

Advertising Directories

Standard Directory of Advertisers. Wilmette, IL: National Register Publishing Company. Annual with five cumulative monthly supplements.
LOCATION: Morris Library - Reference (Ref HF5805 .S69)
Covers over 25,000 advertisers listed according to one of 51 product classifications. 
Standard Directory of Advertising Agencies. Wilmette, IL: National Register Publishing Company. 3 per year.
LOCATION: Morris Library - Reference (Ref HF6178 .S73)
Covers nearly 5000 advertising agencies, 44,000 personnel, and 75,000 accounts.

Subject Guide

Pauly Iheanacho, Ed.D.'s picture
Pauly Iheanacho, Ed.D.
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