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Marketing Research: Market Share

Books

Books

Market Share Reporter: An Annual Compilation of Reported Market Share Data on Companies, Products, and Services. Detroit: Gale Research Inc. Annual.
LOCATION: Morris Library - Reference (Ref HF5410 .M35) At Reference Desk 
World Market Share Reporter: A Compilation of Reported World Market Share Data and Rankings on Companies, Products, and Services Covering Most Countries. Detroit: Gale Research Inc. Annual.
LOCATION: Morris Library - Reference (Ref HD2757 .15 .W67) At Reference Desk

Ratios Data

Ratio data are available through many business databases including Industry Norms and Key Business Ratios, Mergent online, Net Advantage, etc.  Also, search the Delcat for books on ratios and on how use and interpret ratios.

Subject Guide

Pauly Iheanacho, Ed.D.'s picture
Pauly Iheanacho, Ed.D.
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