Skip to main content

Multimedia Literacy

This research guide will help you to get started on your multimedia project.

[2] production = gather | compose | direct | shoot


Photo credit: Student Multimedia Design Center


The production phase involves shooting and gathering all of your raw video and audio footage.

To get the best possible footage, make sure you Frame it, Mic it, Light it:

Frame it: Make sure to think about the composition and framing of your shots. Use a tripod if you want a stable, smooth shot. If you don’t have a tripod, stabilize the camera against something stationary.

Mic it: Video cameras have built-in microphones, but consider using an external microphone, like a lavaliere mic or boom mic, instead. A lavaliere mic is a small microphone that can be clipped onto a piece of clothing about six to eight inches below the speaker's chin. A boom mic is a medium sized microphone that can be connected to a pole and placed out of view of the frame.

Light it: Light is a fundamental element in any visual medium. Always keep lighting in mind. Make full use of ambient sunlight or other lighting sources.

All of the equipment you need—such as video cameras, tripods, microphones, lighting kits, and even green screens-- are available for loan at the Student Multimedia Design Center.

Remember to test your equipment beforehand: record a few minutes of your video to test the audio and video recording.

Helpful resources for production:

Video techniques resources

Audio resources

Lighting resources