American Consumer Culture
  • Current UD students, faculty, and staff only
American Consumer Culture
  • Current UD students, faculty, and staff only

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Description

Interdisciplinary, cross-searchable collection of 3 databases that explore the history of American consumer culture. (Coverage: 1850-2000) 

More Info

Three individual databases comprise  American Consumer Culture. They can also be accessed individually from the A-Z Databases page.  

  • Market Research and American Business, 1935-1965 presents reports produced by Ernest Dichter that attempt to reveal consumers’ innermost desires and motivations.
  • J. Walter Thompson: Advertising America presents how advertising is produced and how it interacts with consumer culture through the archive and workings of one of the world’s oldest and largest advertising agencies.
  • Trade Catalogues and the American Home presents domestic life and material culture by detailing the products sold in the domestic sphere.
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