When researching an industry, it’s often important to understand the country or regional context where companies operate. Country reports and risk assessments provide insights into:
For example, if you are researching the fashion industry in Italy, you’ll want to know not only about the industry itself, but also Italy’s economic outlook, consumer demand, and trade policies. Similarly, if you are studying the technology industry in India, you’ll need to understand factors like workforce trends, infrastructure, and government policy.
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Vendor Lyrasis. Publisher LexisNexis.
Patents can be a valuable source of information for industry and market research. They show where innovation is happening, which companies are active in a field, and what kinds of technologies or products may be emerging.
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