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BUAD 444: Industry Research

International Markets, Country Reports, and Country Risk Assessments

When researching an industry, it’s often important to understand the country or regional context where companies operate. Country reports and risk assessments provide insights into:

  • Economic conditions and market potential
  • Political and regulatory environments
  • Consumer trends and cultural factors
  • Country-level risks that may affect industries and businesses

For example, if you are researching the fashion industry in Italy, you’ll want to know not only about the industry itself, but also Italy’s economic outlook, consumer demand, and trade policies. Similarly, if you are studying the technology industry in India, you’ll need to understand factors like workforce trends, infrastructure, and government policy.

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Patents Information

Patents can be a valuable source of information for industry and market research. They show where innovation is happening, which companies are active in a field, and what kinds of technologies or products may be emerging.

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