Database for Quality Control and Brand Management, etc
Use databases to look for articles on branding and branding strategies. Alternative terms would include brand loyalty, brand image, brand awareness, brand extensions, etc. Examples: fashion industry and brand strategy; fashion industry and brand loyalty, fashion and brand extensions
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Business Source Premier This link opens in a new window
Full-text for thousands of journals, covering all disciplines of business. (Coverage: Varies according to journal, some back to 1922.)
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ABI/INFORM This link opens in a new window
Full text of business and financial journals, including essential scholarly journals and the most important trade journals.
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Nexis Uni This link opens in a new window
Full-text information from news, business, and legal sources, including U.S. Supreme Court decisions dating back to 1790. Though not required, you have the option to create a personal account that will give you access to special features such as alerts, saved searches, folders, history, annotations and more.
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APA PsycINFO This link opens in a new window
Citations and abstracts of peer-reviewed literature in behavioral science, mental health and related disciplines. (Coverage: 1806 --)
