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COMM 721: Public Relations Campaigns

This guide was created to support COMM 721 students with their team assignment.


In Communication 721, you will produce a strategic communication campaign for a client organization.  You will be placed on a team that will identify a communication problem or opportunity within the organization.  Your team will establish communication strategies and objectives that are detailed in recommendations that align with the organization’s mission and goals.  These recommendations will be outlined in a final virtual presentation to your client.  This guide will provide you with resources that will be of assistance as you and your team conduct your work.