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Research Methods

Empirical Research

What is Empirical Research?

"Empirical research is research that is based on observation and measurement of phenomena, as directly experienced by the researcher. The data thus gathered may be compared against a theory or hypothesis, but the results are still based on real life experience. The data gathered is all primary data, although secondary data from a literature review may form the theoretical background."

Characteristics of Empirical Research

Emerald Publishing's guide to conducting empirical research identifies a number of common elements to empirical research: 

  • research question, which will determine research objectives.

  • A particular and planned design for the research, which will depend on the question and which will find ways of answering it with appropriate use of resources.

  • The gathering of primary data, which is then analysed.

  • A particular methodology for collecting and analysing the data, such as an experiment or survey.

  • The limitation of the data to a particular group, area or time scale, known as a sample [emphasis added]: for example, a specific number of employees of a particular company type, or all users of a library over a given time scale. The sample should be somehow representative of a wider population.

  • The ability to recreate the study and test the results. This is known as reliability.

  • The ability to generalize from the findings to a larger sample and to other situations.

If you see these elements in a research article, you can feel confident that you have found empirical research. Emerald's guide goes into more detail on each element. 

Emerald Publishing (n.d.). How to... conduct empirical research. https://www.emeraldgrouppublishing.com/how-to/research-methods/conduct-empirical-research-l 

Research Design

When collecting and analyzing data, quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. Both are important for gaining different kinds of knowledge.


Quantitative research

Quantitative research is expressed in numbers and graphs. It is used to test or confirm theories and assumptions. This type of research can be used to establish generalizable facts about a topic.

 

Common quantitative methods include experiments, observations recorded as numbers, and surveys with closed-ended questions.


Qualitative research

Qualitative research is expressed in words. It is used to understand concepts, thoughts or experiences. This type of research enables you to gather in-depth insights on topics that are not well understood.

 

Common qualitative methods include interviews with open-ended questions, observations described in words, and literature reviews that explore concepts and theories.


Streefkerk, R. (2022, February 7). Qualitative vs. quantitative research: Differences, examples & methods. Scibbr. https://www.scribbr.com/methodology/qualitative-quantitative-research/ 

Quantitative and qualitative data can be collected using various methods. It is important to use a data collection method that will help answer your research question(s).

Many data collection methods can be either qualitative or quantitative. For example, in surveys, observations or case studies, your data can be represented as numbers (e.g. using rating scales or counting frequencies) or as words (e.g. with open-ended questions or descriptions of what you observe).

However, some methods are more commonly used in one type or the other.

Quantitative data collection methods

  • Surveys: List of closed or multiple choice questions that is distributed to a sample (online, in person, or over the phone).
  • Experiments: Situation in which variables are controlled and manipulated to establish cause-and-effect relationships.
  • Observations: Observing subjects in a natural environment where variables can’t be controlled.

Qualitative data collection methods

  • Interviews: Asking open-ended questions verbally to respondents.
  • Focus groups: Discussion among a group of people about a topic to gather opinions that can be used for further research.
  • Ethnography: Participating in a community or organization for an extended period of time to closely observe culture and behavior.
  • Literature review: Survey of published works by other authors.

When to use qualitative vs. quantitative research

A rule of thumb for deciding whether to use qualitative or quantitative data is:

  • Use quantitative research if you want to confirm or test something (a theory or hypothesis)
  • Use qualitative research if you want to understand something (concepts, thoughts, experiences)

For most research topics you can choose a qualitative, quantitative or mixed methods approach. Which type you choose depends on, among other things, whether you’re taking an inductive vs. deductive research approach; your research question(s); whether you’re doing experimentalcorrelational, or descriptive research; and practical considerations such as time, money, availability of data, and access to respondents.


Streefkerk, R. (2022, February 7). Qualitative vs. quantitative research: Differences, examples & methods. Scibbr. https://www.scribbr.com/methodology/qualitative-quantitative-research/ 

Qualitative or quantitative data by itself can’t prove or demonstrate anything, but has to be analyzed to show its meaning in relation to the research questions. The method of analysis differs for each type of data.

Analyzing quantitative data

Quantitative data is based on numbers. Simple math or more advanced statistical analysis is used to discover commonalities or patterns in the data. The results are often reported in graphs and tables.

Applications such as Excel, SPSS, or R can be used to calculate things like:

Analyzing qualitative data

Qualitative data is more difficult to analyze than quantitative data. It consists of text, images or videos instead of numbers.

Some common approaches to analyzing qualitative data include:


Streefkerk, R. (2022, February 7). Qualitative vs. quantitative research: Differences, examples & methods. Scibbr. https://www.scribbr.com/methodology/qualitative-quantitative-research/ 

Comparison of Research Processes

Quantitative Methods Mixed Methods Qualitative Methods
Pre-determined methods Both predetermined and emerging Emerging methods
Instrument based questions Both open- and closed-ended questions Open-ended questions
Performance data, attitude data, observational data, and census data Multiple forms of data drawing on all possibilities Interview data, observation data, document data, and audiovisual data
Statistical analysis Statistical and text analysis Text and image analysis
Statistical Interpretation Across databases interpretation Themes, patterns interpretation

Creswell, J. W., & Creswell, J. D. (2018). Research design : qualitative, quantitative, and mixed methods approaches (Fifth). SAGE Publications.