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BUAD 444: Industry Research

Articles and News Sources

Articles from scholarly journals, trade publications, magazines, and newspapers can help you understand what’s happening in an industry right now. Use these sources to:

  • Track current trends and challenges
  • Find expert analysis and commentary
  • See real-world examples of business strategies in action

General Business Research Databases

These databases are very useful for researching general issues such as competitive analysis research, pricing, new product introduction, consumer issues, market strategies, market forecasts, etc.

SWOT Analysis Research

A person holding a smartphone that displays a simple SWOT analysis diagram with four blue boxes labeled: Strengths, Weaknesses, Opportunities, and Threats.Several databases include SWOT analyses (Strengths, Weaknesses, Opportunities, Threats). 

  • Search by company or industry and then filter results to SWOT Analysis if the database provides that option.
  • If there isn’t a SWOT filter, use keywords like:
    • "Coca-Cola AND SWOT"
    • "automobile industry AND SWOT"

"SWOT Analysis in Freeform" by focal5 is licensed under CC BY-NC 2.0 .

Databases that include SWOT analyses:

Newspapers

Newspapers are a great way to find up-to-date information on companies, industries, and markets. They often cover emerging trends, policy changes, and local business activity that may not appear yet in academic journals or industry reports.