Librarian
Dianna McKellar
Contact:
Librarian
Reference & Instructional Services Dept.
University of Delaware Library
(302) 831-0790
Send email
Reference & Instructional Services Dept.
University of Delaware Library
(302) 831-0790
Send email
Subjects: Communication, Fashion & Apparel Studies
Introduction
The guide is a resource to find a variety of data to better understand your potential consumers. DEMOGRAPHIC data tells you WHO they are, while PSYCHOGRAPHICS help you understand WHY they make the decisions they make.
In the Library Assignment, you will practice finding data and information from:
- US Census/American Community Survey (via data.census.gov)
- The Bureau of Labor Statistics
- Databases (specifically Business Insights: Global)
The links above will take you to additional information on how to access and use these resources for both this assignment and for your group project.