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FASH420: Assortment Planning,Sourcing and Buying (Shaffer)


The guide is a resource to find a variety of data to better understand your potential consumers. DEMOGRAPHIC data tells you WHO they are, while PSYCHOGRAPHICS help you understand WHY they make the decisions they make. 

In the Library Assignment, you will practice finding data and information from:

The links above will take you to additional information on how to access and use these resources for both this assignment and for your group project.