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FASH420:Assortment Planning,Sourcing and Buying (Shaffer)

Introduction

The guide is a resource to find a variety of data to better understand your potential consumers. DEMOGRAPHIC data tells you WHO they are, while PSYCHOGRAPHICS help you understand WHY they make the decisions they make. 

In your ____ assignment, you will practice finding data and information from:

The links above will take you to additional information on how to access and use these resources for both this assignment and for your group project.