What Are the Potential Risks?
A good way to analyze risks is by using a SWOT analysis. SWOT stands for:
- Strengths - What your business or industry does well
- Weaknesses - Areas that could be improved
- Opportunities - New trends or gaps in the market to take advantage of
- Threats - External factors that could cause problems, like competition, costs, or regulations
How to Find SWOT Analyses
In many library databases, you can search for SWOT analyses by combining a keyword, company name, or industry with the term SWOT.
Example:
- “Starbucks” AND “SWOT”
Some databases let you filter by content type, where you can select “SWOT Analysis” to find ready-made reports.
Recommended Databases:
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Gale Business Insights This link opens in a new window
Full-text company and industry intelligence on global corporations.
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Business Source Premier This link opens in a new window
Full-text for thousands of journals, covering all disciplines of business. (Coverage: Varies according to journal, some back to 1922.)
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ABI/INFORM This link opens in a new window
Full text of business and financial journals, including essential scholarly journals and the most important trade journals.
For all other library databases, see the Library Databases page. To view business and economics databases only, filter by subject or go here.