AI for Business

AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean. You'll hear from a who's who of tech visionaries who spoke with the authors, including Altman himself, Bill Gates, and Reid Hoffman, sharing how they're thinking of the transition to the new reality. You'll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees. Brotman is the former chief digital officer at Starbucks, pivotal in the development of the coffee giant's mobile payment and loyalty programs. Sack is a legendary tech visionary and former adviser to Microsoft CEO Satya Nadella. Together, they formed the strategic consultancy Forum3 to take on every aspect of the challenge of becoming an AI first organization, including how you think about the design of jobs, what skills you need to develop within your organization, what your customers will expect from your brands, and how you can achieve early wins. In the AI first arena, where almost anyone can build creatively engaging brands quickly and cheaply, you need to know how to compete. It's time to get ready for a brand-new world. Start here.

Named one of "The five best books to understand AI" by The Economist The impact AI will have is profound, but the economic framework for understanding it is surprisingly simple. Artificial intelligence seems to do the impossible, magically bringing machines to life--driving cars, trading stocks, and teaching children. But facing the sea change that AI brings can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In the face of such uncertainty, many either cower in fear or predict an impossibly sunny future. But in Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this masterful stroke, they lift the curtain on the AI-is-magic hype and provide economic clarity about the AI revolution as well as a basis for action by executives, policy makers, investors, and entrepreneurs. In this new, updated edition, the authors illustrate how, when AI is framed as cheap prediction, its extraordinary potential becomes clear: Prediction is at the heart of making decisions amid uncertainty. Our businesses and personal lives are riddled with such decisions. Prediction tools increase productivity--operating machines, handling documents, communicating with customers. Uncertainty constrains strategy. Better prediction creates opportunities for new business strategies to compete. The authors reset the context, describing the striking impact the book has had and how its argument and its implications are playing out in the real world. And in new material, they explain how prediction fits into decision-making processes and how foundational technologies such as quantum computing will impact business choices. Penetrating, insightful, and practical, Prediction Machines will help you navigate the changes on the horizon.

Most economists agree that AI is a general purpose technology (GPT) like the steam engine, electricity, and the computer. AI will drive innovation in all sectors of the economy for the foreseeable future. Practical AI for Business Leaders, Product Managers, and Entrepreneurs is a technical guidebook for the business leader or anyone responsible for leading AI-related initiatives in their organization. The book can also be used as a foundation to explore the ethical implications of AI.　 Authors Alfred Essa and Shirin Mojarad provide a gentle introduction to foundational topics in AI. Each topic is framed as a triad: concept, theory, and practice. The concept chapters develop the intuition, culminating in a practical case study. The theory chapters reveal the underlying technical machinery. The practice chapters provide code in Python to implement the models discussed in the case study. With this book, readers will learn: The technical foundations of machine learning and deep learning How to apply the core technical concepts to solve business problems The different methods used to evaluate AI models How to understand model development as a tradeoff between accuracy and generalization How to represent the computational aspects of AI using vectors and matrices How to express the models in Python by using machine learning libraries such as scikit-learn, statsmodels, and keras　

Leaders, don't let AI get the best of you. The AI transformation is underway, but where are the leaders who will ensure their companies implement AI successfully and responsibly? Up until now, leaders have largely ceded their role in the AI transformation, pushing strategy formulation out to tech teams and leaving investment decisions to groups that don't have a full view of the organization or its goals. Just when responsible leadership is more crucial than ever, leaders are abdicating their role in understanding and executing in the new world of human-machine collaboration. A generation of AI transformation failures awaits if leaders don't connect their use of AI to their strategies. This book helps leaders take control of the wildly rapid deployment of AI across organizations. Clearly and concisely, it focuses on the nine actions leaders need to take in order to successfully preside over the transition to a more AI-centric future that will lead to growth for all--companies and workers--and avoid the kinds of mistakes that author David De Cremer has seen many early adopters make. What may surprise you is that the nine actions De Cremer focuses on are based on skills that are second nature to successful leaders: creating a vision, communicating well, and executing a strategy. But here he shows you how to apply these skills in the context of AI. This is not a book about mastering machine learning or any of the latest developments in AI technology itself. Rather, it's a clarion call for leaders to take their rightful place at the front of the AI revolution and lead their organizations successfully into the new world.

A fascinating guide to the rapidly advancing world of artificial intelligence and how this powerful technology will impact our lives, our careers, and our world. Artificial intelligence is driving workforce disruption on a scale not seen since the Industrial Revolution. In schools and universities AI technology has forced a reevaluation of the way students are taught and assessed. Meanwhile, ChatGPT has become a cultural phenomenon, reaching a hundred million users and attracting a reputed $1 trillion investor interest in its parent company, OpenAI. The race to dominate the generative AI market is accelerating at breakneck speed, inspiring breathless headlines and immense public interest. Welcome to AI provides a rare view into a frontier area of computer science that will change everything about how you live and work. Read this book and better understand how to succeed in the AI-enabled future.

A clear-eyed guide to the metaverse and how this powerful technology--along with advances in spatial computing, VR, and AR--will impact our economy, our lives, and our world. The metaverse. That term elicits a wide range of ideas and opinions. For many, it represents the next evolutionary phase of the internet--a fully immersive, digital universe where people can interact, work, and play in virtual environments. For others, it's yet another overhyped technology. So what is it, exactly? And what will its impact be? While speculation and predictions about the metaverse are varied, one thing is clear: it is impacting the world of business as well as people's lives, and it will continue to do so in the future. The global metaverse market is predicted to be worth about $1 trillion by 2030, with over two billion users participating in some form of immersive experience. There's a reason why companies are investing heavily in spatial computing and why platforms like Roblox are thriving. The metaverse, along with the technologies that underpin it, is still evolving, but it will eventually offer more ways for people to experience the world and each other. In Welcome to the Metaverse, David Shrier, a world-leading futurist and the author of Welcome to AI, offers an entertaining look at the potential uses and impacts of this virtual space on business and life.

With disruptive technologies on the horizon, traditional employment models are becoming outdated. How will your organization adapt to the evolving landscape of work? Business is on the cusp of a profound transformation. Conventional work models are failing to adapt to the evolving needs and expectations of the modern workforce. Simultaneously, the emergence of disruptive technologies such as artificial intelligence, coupled with web3 innovations, including the metaverse and decentralized work models, is unlocking a new realm of possibilities. It raises the question: Is the era of traditional employment over? The tools of tomorrow will amplify human potential, from collaborating in virtual spaces through digital avatars, to managing transactions transparently on blockchain. Those who embrace these technologies--and the ways people want to work--will unleash unprecedented levels of productivity and innovation. But those who don't risk losing out on the best talent, and even becoming obsolete. Employment Is Dead ventures into unexplored territories to reveal how these innovations can transform work into more democratic, human-centric, and empowering work experiences. Deborah Perry Piscione and Josh Drean bring to life the seismic shifts occurring in the workforce, propelled by employees' growing demand for autonomy, flexibility, and a sense of purpose in their work. The authors challenge leaders to embrace these changes, offering vital insights into navigating this new landscape. With compelling case studies and cutting-edge examples, this book is an essential read for those aiming to stay ahead in a rapidly evolving digital environment and harnessing disruptive technologies to redefine the future of work.

Leverage gen AI to save time, innovate faster, and lead effectively. You're probably aware that generative AI can output quality text and create stunning images in seconds. But smart managers are now using gen AI for high-level work--problem-solving, driving innovation, strategic thinking, and dozens of other applications. Managers who develop their generative AI capabilities will soon be leaping ahead of those who don't. Fortunately, you can start today and see immediate results. The HBR Guide to Generative AI for Managers is packed with practical tips, prompts, and case studies to accelerate and improve countless aspects of your work. You'll learn how to: Run smart experiments Boost your productivity Determine the right collaboration mode: a Co-Pilot or a Co-Thinker Dialogue with AI for better decision-making Be aware of the risks and avoid traps Capitalize on your gen AI-enabled mindset Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

AN INSTANT NEW YORK TIMES BESTSELLER From Wharton professor and author of the popular One Useful Thing Substack newsletter Ethan Mollick comes the definitive playbook for working, learning, and living in the new age of AI Something new entered our world in November 2022 -- the first general purpose AI that could pass for a human and do the kinds of creative, innovative work that only humans could do previously. Wharton professor Ethan Mollick immediately understood what ChatGPT meant: after millions of years on our own, humans had developed a kind of co-intelligence that could augment, or even replace, human thinking. Through his writing, speaking, and teaching, Mollick has become one of the most prominent and provocative explainers of AI, focusing on the practical aspects of how these new tools for thought can transform our world.  In Co-Intelligence, Mollick urges us to engage with AI as co-worker, co-teacher, and coach. He assesses its profound impact on business and education, using dozens of real-time examples of AI in action. Co-Intelligence shows what it means to think and work together with smart machines, and why it's imperative that we master that skill.  Mollick challenges us to utilize AI's enormous power without losing our identity, to learn from it without being misled, and to harness its gifts to create a better human future. Wide ranging, hugely thought-provoking, optimistic, and lucid, Co-Intelligence reveals the promise and power of this new era.

The difference between growing your business and going out of business is your ability to think strategically. The problem: Leaders are stuck in the operational weeds, while their competition gains an edge with AI. The time to act is now. In The AI-Driven Leader, you'll learn how to:
- Escape operational overwhelm and lead with strategic clarity
-Collapse the time for turning data into decisions 10x the impact of every employee
-Apply real-world examples and prompts to get immediate results
The AI-Driven Leader gives you a simple path to harness AI as your Thought Partner. Grow your business, outpace the competition, and get more done in less time.

Three of the world's most accomplished and deep thinkers come together to explore Artificial Intelligence (AI) and the way it is transforming human society--and what this technology means for us all. Generative AI is filling the internet with false information. Artists, writers, and many other professionals are in fear of their jobs. AI is discovering new medicines, running military drones, and transforming the world around us--yet we do not understand the decisions it makes, and we don't know how to control them. In The Age of AI, three leading thinkers have come together to consider how AI will change our relationships with knowledge, politics, and the societies in which we live. The Age of AI is an essential roadmap to our present and our future, an era unlike any that has come before.

Launch AI initiatives that get results with this step-by-step blueprint for business leaders. AI is much more than a sexy marketing gimmick. At its core, it's a powerful business tool that can make operations and decision-making more efficient, employees more productive, and customers delighted. Unfortunately, leaders who want to take advantage of artificial intelligence often don't know where to start. The process can feel overwhelming-from examining existing software systems and choosing where to apply AI, to preparing every tier of the organization for the transition. In this practical step-by-step guide for business leaders, Kavita Ganesan takes the mystery out of implementing AI, showing you how to launch AI and automation initiatives that get big results. With real-world AI examples to spark your own ideas, you'll learn how to identify high-impact AI opportunities, prepare for AI transitions, and measure your AI performance. Get ready to discover: What's true, what's hype, and what's realistic to expect from AI in your business.How to spot true AI opportunities in your organization and capitalize on them in creative ways.Three Pillars of AI success, a systematic framework for testing and evaluating the value of AI initiatives. Simple and compelling, The Business Case for AI gives leaders the information and resources they need without the statistics, data science, or technical jargon. Whether you want to jumpstart your AI strategy, manage your AI initiatives for better outcomes, or simply find inspiration for your own AI applications, The Business Case for AI is your blueprint for AI success.

"a provocative new book" -- The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning--to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples--including many from the most powerful and innovative global, AI-driven competitors--and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.

NEW YORK TIMES BESTSELLER * An urgent warning of the unprecedented risks that AI and other fast-developing technologies pose to global order, and how we might contain them while we have the chance--from a co-founder of the pioneering artificial intelligence company DeepMind and current CEO of Microsoft AI "A fascinating, well-written, and important book."--Yuval Noah Harari "Essential reading."--Daniel Kahneman "My favorite book on AI."--Bill Gates, GatesNotes A Best Book of the Year: CNN, Economist, Bloomberg, Politico Playbook, Financial Times, The Guardian, CEO Magazine, Semafor * Winner of the Inc. Non-Obvious Book Award * Finalist for the Porchlight Business Book Award and the Financial Times and Schroders Business Book of the Year Award We are approaching a critical threshold in the history of our species. Everything is about to change.    Soon you will live surrounded by AIs. They will organize your life, operate your business, and run core government services. You will live in a world of DNA printers and quantum computers, engineered pathogens and autonomous weapons, robot assistants and abundant energy.    None of us are prepared.   As co-founder of the pioneering AI company DeepMind, part of Google, Mustafa Suleyman has been at the center of this revolution. The coming decade, he argues, will be defined by this wave of powerful, fast-proliferating new technologies.    In The Coming Wave, Suleyman shows how these forces will create immense prosperity but also threaten the nation-state, the foundation of global order. As our fragile governments sleepwalk into disaster, we face an existential dilemma: unprecedented harms on one side, the threat of overbearing surveillance on the other.    How do we ensure the flourishing of humankind? How do we maintain control? How do we navigate the narrow path to a successful future?   This groundbreaking book from the ultimate AI insider establishes "the containment problem"--the task of maintaining control over powerful technologies--as the essential challenge of our age.

AI--including generative AI--is radically transforming business. Are you ready? Accenture technology leaders Paul Daugherty and Jim Wilson provide crucial insights and advice to help you meet the challenge. Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and now generative AI that is radically reshaping work and productivity. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on? In this updated and expanded edition of Human + Machine--including a new chapter on gen AI--Accenture technology leaders Paul Daugherty and Jim Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or completely reimagine them. Based on the authors' experience and research with fifteen hundred organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability and what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader's guide" with the five crucial principles required to become an AI-fueled business. Human + Machine provides the missing and much-needed management playbook for success in the new age of AI.

An essential guide for small business owners and entrepreneurs looking to use artificial intelligence to automate tasks, improve customer service, make better decisions, grow their businesses faster, and stay ahead of the AI curve. ChatGPT, machine learning, automation, natural language processing. Every day, it seems like there is a new AI term to learn and a new promise of how it will improve your work. But with tons of conflicting information, small business owners are left wondering exactly how to leverage AI technology to grow and, more importantly, stay competitive with larger companies. Cutting through the buzzwords and media frenzy, AI for Small Business is the road map to take you from overwhelmed to empowered. Opening with simple explanations of AI basics and clarification of myths, you are empowered to assess your goals to create a comprehensive AI strategy for your business--including information on selecting tools, a timeline for implementation, and ideas for scaling systems. This essential guide then walks you through practical AI applications for each department, informing you how to use AI to automate tasks, make better decisions, and grow your business in all areas including: -Sales -Marketing -Social media and content creation -Customer service -Finance and accounting -Operations and logistics -Human resources and talent management -Data analysis and decision-making -Security and legal compliance -R&D and innovation Author Phil Pallen is a brand strategist who uses his AI expertise to help hundreds of businesses scale and grow profits. In AI for Small Business, case studies from Pallen's successful clients illustrate how real small business owners are applying AI technology in various ways. Plus, ready-to-try prompt sidebars and specific product recommendations allow you to start employing the power of AI in real time.

AI has the potential to transform leadership and business--or to lead us toward an automated and uninspiring work experience. Which will it be? Humans have always been good at inventing tools that change the way we live and work, but not always good at adapting to those changes. The internet has given us instant access to gigabytes of data and yet has made us more distracted. Social media has enabled constant connection to our networks and yet it can also alienate or isolate us. What impact will the phenomenal growth of AI ultimately have on our life and work? So far, that question has mostly prompted a wave of anxiety about the disappearance of jobs and the loss of humanity in our work lives. But as founder and managing partner of Potential Project Rasmus Hougaard and senior partner Jacqueline Carter show in this essential book, that's a very limited perspective, leaving out a crucial point: AI has the power to transform leadership for the better. The key is in how leaders use it. The authors conducted in-depth interviews with more than a hundred CEOs and executives across a range of industries, met with top AI experts, and completed 360-degree surveys of scores of leaders and employees worldwide. They found that by thoughtfully delegating tasks to AI and using it to augment skills and behaviors, leaders can unlock a truly human experience of work while enhancing organizational performance. The AI-augmented leader moves beyond a focus on the technology itself to constantly probe how it can strengthen the core qualities of human-centered leadership: awareness, wisdom, and compassion. In this way, AI can help leaders and organizations become more human. With deep insight and rigorous research, More Human will help leaders navigate our AI-enabled future.

A Wall Street Journal bestseller A Publisher's Weekly bestseller A fascinating look at the trailblazing companies using artificial intelligence to create new competitive advantage, from the author of the business classic, Competing on Analytics, and the head of Deloitte's US AI practice. Though most organizations are placing modest bets on artificial intelligence, there is a world-class group of companies that are going all-in on the technology and radically transforming their products, processes, strategies, customer relationships, and cultures. Though these organizations represent less than 1 percent of large companies, they are all high performers in their industries. They have better business models, make better decisions, have better relationships with their customers, offer better products and services, and command higher prices. Written by bestselling author Tom Davenport and Deloitte's Nitin Mittal, All-In on AI looks at artificial intelligence at its cutting edge from the viewpoint of established companies like Anthem, Ping An, Airbus, and Capital One. Filled with insights, strategies, and best practices, All-In on AI also provides leaders and their teams with the information they need to help their own companies take AI to the next level. If you're curious about the next phase in the implementation of artificial intelligence within companies, or if you're looking to adopt this powerful technology in a more robust way yourself, All-In on AI will give you a rare inside look at what the leading adopters are doing, while providing you with the tools to put AI at the core of everything you do.