BUAD110 The Basic of Business

The research here includes finding information about:

• Marketing Strategy
• Business Models
• Product Differentiation
• Product Introduction
• Distribution channels
• Customer support and management

Recommended Databases:
                        --ABI/Inform
                        --Business Source Premier
                        --Business Insights Global
                        --Euromonitor Passport
                        --Nexis Uni 
                        -- Statista