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BUAD110 The Basic of Business

Business Strategy Research and other Information

The research here includes finding information about:

  • Marketing Strategy
  • Business Models
  • Product Differentiation
  • Product Introduction
  • Distribution channels
  • Customer support and management

Recommended Databases:
                        --ABI/Inform
                        --Business Source Premier
                        --Business Insights Global
                        --Euromonitor Passport
                        --Nexis Uni 

                        -- Statista