The purpose of the guide is to gather information that will help to understand keys areas of business:
- The Business-- Industry analysis, size, risks, revenue projection, etc.
- The Competition-- Overview of the competition (who are they?, what are they doing ?, where are they?
- The Customers-- Customer needs, Who are they? How can you serve them better?, etc.
- The Strategies- Business model, Marketing strategy, implementation of plan, etc.
The Goal – Gather information and data to make good business decisions.