BUAD110 The Basic of Business

Introduction: 

This guide provides an introduction to resources for researching keys areas of business: 

• Business-- Industry analysis, size, risks, revenue projection, etc.
• Competition-- Overview of the competition (who are they?, what are they doing ?, where are they?
• Customers-- Customer needs, Who are they? How can you serve them better?, etc.
• Strategies- Business model, Marketing strategy, implementation of plan, etc.

The Goal – Gather information and data to make good business decisions.