Conduct SWOT Analysis of the industry to identify possible risks and opportunities for the business.
SWOT stands for: Strengths, Weaknesses, Opportunities, and Threats.
Recommended Databases:
Full-text company and industry intelligence on global corporations.
Searches can be done on company name or ticker symbol, industry code/description (SIC or NAICS), subjects in article, geographic search, or personal name. Searches can be limited by journal name, date range, or content area.
Full-text for thousands of journals, covering all disciplines of business. (Coverage: Varies according to journal, some back to 1922.)
Full text of business and financial journals, including essential scholarly journals and the most important trade journals.
For other databases, see Library Database page