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BUAD473: Consumer Behavior

Websites for Consumer Behavior information

  • Engage for Good  (formally cause marketing forum) 
    Provides statistics related to Cause Marketing
  • Pew Global Attitudes Project 
    Explore global public opinion trends in 55 countries on topics ranging from attitudes toward the U.S. to people's Explore global public opinion trends in 55 countries on topics ranging from attitudes toward the U.S. to people's assessments of their own lines to views about globalization, democratization, extremism, and other important issues.
  • Surveys of Consumers 
    University of Michigan Index of consumers sentiment as well as surveys of investors, affluent consumers, and regional data.
  • Association for Consumer Research 
    "The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide”. See transformative consumer research link for Resource for links to a variety of helpful resources.
  • American Customer Satisfaction Index 
    "ACSI reports scores on a 0-100 scale at the national level. It also produces indexes for 10 economic sectors, 45 industries (including e-commerce and e-business), and more than 225 companies and federal or local government agencies. The measured companies, industries, and sectors are broadly representative of the U.S. economy serving American households. "