Advertising Directories
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Standard Directory of Advertisers. Wilmette, IL:
National Register Publishing Company. Annual with five cumulative
monthly supplements.
LOCATION: Morris Library - Reference (Ref HF5805 .S69) - Covers over 25,000 advertisers listed according to one of 51
product classifications.
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Standard Directory of Advertising Agencies. Wilmette, IL:
National Register Publishing Company. 3 per year.
LOCATION: Morris Library - Reference (Ref HF6178 .S73) - Covers nearly 5000 advertising agencies, 44,000 personnel, and 75,000 accounts.
Market News
- ABI/INFORM This link opens in a new windowCitations, with abstracts, to articles in business journals and magazines
- Business Source Premier This link opens in a new windowCovers all disciplines of business, marketing, management, MIS, POM, accounting, finance and economics
- Nexis Uni (formerly LexisNexis Academic) This link opens in a new windowFull text information from newspapers, legal publications, and other sources.
- Communication & Mass Media Complete This link opens in a new windowJournals in communication and mass media
- Business Insights: Global This link opens in a new windowFull-text company and industry intelligence on global corporations
Expenditures, Rates & Reach
- Ad $ Summary. New York: Leading National Advertisers, Inc. Annual.
LOCATION: Morris Library - Reference (Ref HF5805 .A35)
- Standard Rate and Data Service. Wilmette, IL: SRDS.
LOCATION: Morris Library - Reference (Ref HF5805 .S73)