Databases
- Business Source Premier This link opens in a new windowCovers all disciplines of business, marketing, management, MIS, POM, accounting, finance and economics
- Euromonitor Passport This link opens in a new windowGlobal market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide.
- ABI/INFORM This link opens in a new windowCitations, with abstracts, to articles in business journals and magazines
Products and Brands
Search for specific products and brands using the major library business databases for articles and marketing related information.
Brand Identity
LexisNexis corporate affiliations. New Providence, N.J. : LexisNexis Group.
LOCATION: Morris Library -Reference (HG4057 .A219)
Brands and their companies. Detroit, MI : Gale Research.
LOCATION: Morris Library Reference T223 .V4 A25
Major marketing campaigns annual. Detroit : London : Gale Research,
LOCATION: Morris Library Reference (HF5801 .M35)