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BUAD475: International Marketing

Marketing Strategies for Foreign Countries

Could be used to explore market share, segmentation, etc.; also hosts information on consumer trends and lifestyles, income and expenditures and population and homes; global or by-country reports and datasets.

Contains full text from the major management and marketing journals including Harvard Business Review, California Management; Review, Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, Industrial Relations Review, Journal of Management Studies, Journal of Marketing Management, Journal of Marketing Research (JMR), Journal of Marketing, Journal of International Marketing, etc.  

Includes more than 15,000 news, business and legal sources with an interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.

A general statistics database; includes market statistics globally, and among many other topics.  

In-depth information is by subscription, but they offer free publications monthly covering global consumer trends, including Africa, Asia and Latin America.