Databases
The databases listed below are just a few of the library resources available to support your research.
- Business Insights: Global This link opens in a new windowFull text articles, economic and business indicators, country profiles, executive videos, and more
- Passport This link opens in a new windowA global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide
- IBISWorld Industry Reports This link opens in a new windowU.S. industry reports at the 5-digit level of the NAICS code; trends, statistics and analysis on market size, market share of competitors and industry growth rates; Performance analysis includes emerging industry trends as well as recent production performance.;5 year forecasts, and Risk Rating Reports
- Statista This link opens in a new windowRelevant and quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets
Psychographics
Psy
chographics: "Demographic research that studies population groups with respect to psychological attributes, such as values or attitudes, as for marketing purposes" (American Heritage Dictionary of the English Language).
Lifestyle: "a particular way of living: the way a person lives or a group of people live" (Merriam-Webster.com).
The databases below can be used to obtain psychographic information about a target audience.
Image: https://www.wordstream.com/blog/ws/2017/08/16/psychographics-in-marketing
- ABI/INFORM This link opens in a new window
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Full text of business & financial journals, including essential scholarly journals & the most important trade journals. - Business Source Premier This link opens in a new window
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Full-text for thousands of journals, covering all disciplines of business. (Coverage: Varies according to journal, some back to 1922.) - APA PsycINFO This link opens in a new window
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Citations & abstracts of peer-reviewed literature in behavioral science, mental health & related disciplines. (Coverage: 1806 --)
More Resources
- Business of Fashion (BOF)Covers issues at the intersection of fashion and business, including fashion business intelligence and opinionated analysis on emerging designers and global brands from around the world.
- WGSN Fashion This link opens in a new windowProvides fashion industry forecasting and analysis. Includes facts, figures and photos from around the world including creative inspiration, real-time retail coverage, seasonal trend analysis, consumer research and business information.
- WWD.comWWD is the authority for breaking news, comprehensive business coverage and trends in the worlds of fashion, beauty and retail.