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FASH420:Assortment Planning,Sourcing and Buying (Shaffer)

Databases

The databases listed below are just a few of the library resources available to support your research. Take a few moments to review info about each and then complete the activity below.

Psychographics

PsyImage of a brain with psychographic factors chographics: "Demographic research that studies population groups with respect to psychological attributes, such as values or attitudes, as for marketing purposes" (American Heritage Dictionary of the English Language).

Lifestyle: "a particular way of living: the way a person lives or a group of people live" (Merriam-Webster.com).

 

 

 

Image: https://www.wordstream.com/blog/ws/2017/08/16/psychographics-in-marketing