Who are your consumers?
Analyze the customers to understand their profile and needs.
For national, state, County, and local profiles and demographic data on the consumers, use the Census Quickfacts
--See also Census.gov for more demographic data
For Delaware Demographics Data, use the Delaware Population Consortium (provides detailed population data for State, Counties and major cities)
For the University of Delaware Data ( including students, faculty, programs. etc.)
--See UD Facts & Figures
Consumer Behavior and Analysis
The process of consumer analysis include gathering information about the consumer such as their needs and purchasing behavior.
Recommended Databases:
- ABI/INFORM This link opens in a new windowCitations, with abstracts, to articles in business journals and magazines
- Business Source Premier This link opens in a new windowCovers all disciplines of business, marketing, management, MIS, POM, accounting, finance and economics
- Euromonitor Passport This link opens in a new windowGlobal market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide.
- Nexis Uni (formerly LexisNexis Academic) This link opens in a new windowFull text information from newspapers, legal publications, and other sources.
- PsycINFO This link opens in a new windowCitations, with abstracts, to publications on psychology and related disciplines
