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The process of consumer analysis include gathering information about the consumer such as their needs and purchasing behavior.
Recommended Databases:
Full text of business and financial journals, including essential scholarly journals and the most important trade journals.
Full-text for thousands of journals, covering all disciplines of business. (Coverage: Varies according to journal, some back to 1922.)
A global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers.
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Full-text information from news, business, and legal sources, including U.S. Supreme Court decisions dating back to 1790. Though not required, you have the option to create a personal account that will give you access to special features such as alerts, saved searches, folders, history, annotations and more.
Vendor Lyrasis. Publisher LexisNexis.
For other databases, see Library Database page