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ENGL312 - Written Communications in Business

Writing Business Proposal / Business Plan


The purpose is to gather information that will help to understand 4 keys areas: 

  • The Business-- Industry analysis, size, risks, revenue projection, etc.
  • The Competition-- Overview of the competition (who are they?, what are they doing ?, where are they?
  • The Customers-- Customer needs, Who are they? How can you serve them better?, etc.
  •  The Strategies- Business model, Marketing strategy, implementation of plan, etc.

The Goal – A good business plan that will deliver the idea to investors.