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BUAD 478: Field Projects in Marketing

BUAD 478: Field Projects in Marketing

In this project students will collect:
 
A. Primary data on client using methods like surveys, interviews etc.

B. Secondary data on clients using the Library Resources such as databases

 

 

In summary, you need to understand your clients and their needs.

(Who are they?; What issues are important to their customers?)

Photo by Carlos Muza courtesy of Unsplash.com