For General Research (consumer behavior, advertising plans, Marketing strategy, target market or market niche, etc. see all Business/Economics databases.
Databases:
2. Hospitality & Tourism Complete
3. ABI/Inform
6. Nexis Uni
7. Communication & Mass Media Complete
8. ERIC (for education program)
9. Education Source (for education program)
Market segmentation and xxxxx (e.g. 722511 – Full-Service Restaurants)
Competition and xxxxx (e.g. NAICS for SHOPPING malls)
Marketing Strategy and xxxxx (e.g. grocery or NUTRITION education)
Marketing strategy and xxxxx ( e.g. 445110-Grocery; 722511 – Full-Service Restaurants)
Target marketing and xxxxx -- (e.g. plumbing industry; or Restaurants)
Pricing and xxxxx --(e.g. Restaurants)
Swot analysis and xxxxx -- (e.g. industry code - 722511 – Full-Service Restaurants)
“College or university” and (café or Restaurants)
College students and (café or Restaurants)
Branding and ( e.g. industry name or NAICS)
Brand image and (e.g. industry name or NAICS)
“Locally sourced or organic” and xxxxxx ( e.g. 722511)