BUAD 478: Field Projects in Marketing

For General Research (consumer behavior, advertising plans, Marketing strategy, target market or market niche, etc. see all Business/Economics databases.

Databases:

1. Business Source Premier

2. Hospitality & Tourism Complete

3. ABI/Inform 

4. Business Insights: Global

5. Euromonitor Passport

6. Nexis Uni 

7. Communication & Mass Media Complete

8. ERIC (for education program)

9. Education Source (for education program)

Examples of searches you could do in the Business Source Premier database:

NOTE: The quotes make the database search for the phrase

"Market segmentation" AND xxxxx (e.g. 722511 – Full-Service Restaurants)

Competition AND xxxxx (e.g. NAICS for   SHOPPING malls) 

"Marketing Strategy" AND xxxxx (e.g. grocery   or NUTRITION education)

"Marketing strategy" AND xxxxx ( e.g. 445110-Grocery; 722511 – Full-Service Restaurants) 

"Target marketing" AND xxxxx  (e.g. plumbing industry; or Restaurants)

Pricing AND xxxxx  (e.g. Restaurants)

"SWOT analysis" AND xxxxx (e.g. industry code - 722511 – Full-Service Restaurants) 

(College or university) AND (café OR Restaurants)

"College students" AND (café OR Restaurants)

Branding AND ( e.g. industry name or NAICS)

"Brand image" AND (e.g. industry name or NAICS) 

("Locally sourced" OR organic)   and xxxxxx ( e.g. 722511)