Competitive Analysis / Industry Analysis --- (use company name or NAIC)
Databases for Finding List of competitors
1. ReferenceUSA
2. Nexis Uni (use Company Dossier–Create a list of competitors)
3. Business Insights:Global- (Use Company and Industry Tabs e.g - look at Plunkett Industry Report)
Databases:
2. Hospitality & Tourism Complete
3. ABI/Inform
6. Nexis Uni
7. Communication & Mass Media Complete
8. ERIC (for education program)
9. Education Source (for education program)
Search Examples:
"Consumer preferences" AND xxxxx (e.g. Restaurants; Travel industry)
"Consumer behavior" AND xxxxx (e.g. industry code )
"Consumer behavior" AND xxxxx (e.g. 445110-Grocery)
"Market Segmentation" AND xxxxx (e.g. cruise industry or Restaurants)