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BUAD 478: Field Projects in Marketing

Finding Background Information on Client

In order to understand a company, it is helpful to find information about the company  and its business as well as the company's ownership and leadership.

Databases:
1. ReferenceUSA 
2. Business Insights: Global
3. Nexis Uni (use Company Dossier or Profile)

Additional sources includes a.) Industry Publications and b.) the Company website