Consumer Behavior
Consumer behavior research looks at how people make purchasing decisions and how attitudes, lifestyles, and demographics influence those choices. Use these resources to explore consumer preferences, trends, and survey data.
Databases
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Passport This link opens in a new window
You must be a current UD student, faculty, or staff member to use this database. A valid UDNetID and password are required.
A global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers.
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Statista This link opens in a new window
Data on media, business, finance, politics, and a wide variety of other areas of interest and markets.
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IBISWorld Industry Reports This link opens in a new window
U.S. industry market research and industry risk ratings. Contains trends, statistics and analysis on market size, market share of competitors, and industry growth rates. Includes emerging industry trends as well as recent production performance.
Other Sources
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Consumer Expenditure SurveyDetailed information on U.S. consumer spending habits, income, and demographics.
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Explore Census DataU.S. Census Bureau’s tool for accessing population, housing, economic, and geographic data.
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Pew Research CenterNonpartisan research on social trends, technology, politics, and consumer behavior.