Research Guides: Marketing Research: Statistical Data

Statistical Data

Statistical data is essential for understanding markets, consumers, and demographics.

Explore Census Data
U.S. Census Bureau’s tool for accessing population, housing, economic, and geographic data.
Consumer Expenditure Survey
Detailed information on U.S. consumer spending habits, income, and demographics.

Statista
Statistics, charts, and infographics on thousands of topics, including consumer markets, demographics, and industries.

ProQuest Statistical Insight
Indexes and abstracts the statistical content of selected U. S. and state government publications, business and association publications and intergovernmental publications. Abstracts may contain a link to the full- text of the table and/or a link to the agency's website where the full-text of the publication may be viewed and downloaded.
Statistical Abstract of the United States
Statistical tables and charts covering various aspects of social, political, and economic life. Emphasis is on the U.S., but some tables cover regions, states, cities, and comparative international statistics. (Coverage: 1878 --)
Passport
International statistical data on markets, industries, and consumers.
Data USA
U.S. open data on demographics, jobs, and industries, presented in interactive visualizations.

Here are selected sources for demographic data on major groups. The U.S. Census has detailed data on all groups.