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BUAD110 The Basic of Business

BUAD110 The Basic of Business

The Basic of Business Research


This guide provides an introduction to resources for researching keys areas of business: 

  • Business-- Industry analysis, size, risks, revenue projection, etc.
  • Competition-- Overview of the competition (who are they?, what are they doing ?, where are they?
  • Customers-- Customer needs, Who are they? How can you serve them better?, etc.
  • Strategies- Business model, Marketing strategy, implementation of plan, etc.

The Goal – Gather information and data to make good business decisions.