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BUAD 301- Introduction To Marketing (General): Product Review

Newspapers Sources


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Researching using Databases

Look for articles and reports on product review and analysis.  Enter product name and (review or analysis). Example: (bicycle sharing and analysis). Search also industry wide procedures such as product introduction, planning, etc. Example (in Business Source Premier Database): Type: industry name /Code and new product introduction (IC "448140" and product introduction OR Family clothing stores and product introduction). Additional product related search could be (industry or product category and product placement, promotion, etc).

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