Use databases to look for articles on branding and branding strategies. Alternative terms would include brand loyalty, brand image, brand awareness, brand extensions, etc. Examples: fashion industry and brand strategy; fashion industry and brand loyalty, fashion and brand extensions
Full-text for thousands of journals, covering all disciplines of business. (Coverage: Varies according to journal, some back to 1922.)
Full text of business and financial journals, including essential scholarly journals and the most important trade journals.
Full-text information from news, business, and legal sources, including U.S. Supreme Court decisions dating back to 1790. Though not required, you have the option to create a personal account that will give you access to special features such as alerts, saved searches, folders, history, annotations and more.
Citations and abstracts of peer-reviewed literature in behavioral science, mental health and related disciplines. (Coverage: 1806 --)