Case studies may help in addressing marketing problems. Look for Case studies within the industry. Enter the industry code and case study to see if there are relevant reports. Example ( in Business Source Premier database): Type: subject of research and case study (digital marketing and case study) OR Type an industry code and case study (.IC "414120" and case study)
Full text of business and financial journals, including essential scholarly journals and the most important trade journals.
Full-text for thousands of journals, covering all disciplines of business. (Coverage: Varies according to journal, some back to 1922.)
Digital edition of the Wall Street Journal. Includes the same articles and images that appear in the print edition, plus additional resources such as video, audio, graphics, and data. Available editions: U.S., Asia, Europe, India. (Coverage: 4 years ago --)
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Look for SWOT Analysis of major companies within the industry. Enter company name and swot analysis or the industry code and swot analysis. Example (in Business Source Premier database): Type: Nike and Swot analysis OR Type an industry code and swot analysis.
Full-text for thousands of journals, covering all disciplines of business. (Coverage: Varies according to journal, some back to 1922.)
Full text of business and financial journals, including essential scholarly journals and the most important trade journals.
Full-text company and industry intelligence on global corporations.