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BUAD 301- Introduction To Marketing (General): Consumer Analysis and Psychographics

Euromonitor Passport

This database will require you to login at the CAS Login page when you are on campus as well as off campus.

Type for example "Philadelphia City Review " or "Consumer Lifestyles in the US" in the search box (top right).

Also look for special reports on the population/market segments. Type: "Strategy Briefing and Generation x" or "Category Briefing and Luggage" and scan for appropriate result.


Use RefWorks to save citations and create a bibliography and footnotes in seconds!

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Psychographics Defined


Search databases for articles on psychographics or lifestyle. Consider adding a descriptive term for the age group such as Millennials, Gen Y, Gen X, Gen Z or Baby Boomers.  Example: "GENERATION Y consumers" and behavior.

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