Euromonitor Passport
- Passport This link opens in a new window
A global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers.
You must be a current University of Delaware student, faculty, or staff member to use this database. A valid UDNetID and password are required.
This database will require you to login at the CAS Login page when you are on campus as well as off campus.
Type for example "Philadelphia City Review " or "Consumer Lifestyles in the US" in the search box (top right).
Also look for special reports on the population/market segments. Type: "Strategy Briefing and Generation x" or "Category Briefing and Luggage" and scan for appropriate result.
RefWorks
Use RefWorks to save citations and create a bibliography and footnotes in seconds!
Psychographics Defined
Databases
Search databases for articles on psychographics or lifestyle. Consider adding a descriptive term for the age group such as Millennials, Gen Y, Gen X, Gen Z or Baby Boomers. Example: "GENERATION Y consumers" and behavior.
- ABI/INFORM This link opens in a new window
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Full text of business and financial journals, including essential scholarly journals and the most important trade journals.
- Business Source Premier This link opens in a new window
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Full-text for thousands of journals, covering all disciplines of business. (Coverage: Varies according to journal, some back to 1922.)
- APA PsycINFO This link opens in a new window
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Citations and abstracts of peer-reviewed literature in behavioral science, mental health and related disciplines. (Coverage: 1806 --)
