Use research databases to look for articles on branding and branding strategies. Alternative terms would include brand loyalty, brand image, brand awareness, brand extensions, etc. Examples: "sporting goods industry and brand strategy"; " consumer products and brand loyalty"' "automobile and brand extensions".
Full-text for thousands of journals, covering all disciplines of business. (Coverage: Varies according to journal, some back to 1922.)
Full text of business and financial journals, including essential scholarly journals and the most important trade journals.
Full-text information from news, business, and legal sources, including U.S. Supreme Court decisions dating back to 1790. Though not required, you have the option to create a personal account that will give you access to special features such as alerts, saved searches, folders, history, annotations and more.
Consumer Expenditure Survey data is collected for the Bureau of Labor Statistics by the U.S. Census Bureau. The surveys offer information on the buying habits of American consumers, including data on expenditures, income, and characteristics of consumer units (families and single consumers), regional, race, gender, etc.
The Consumer Expenditure Survey website contains tables with data for the years 1984 through 2015.
For articles and reports discussing marketing strategies, strategic planning, economic forecasts, consumer spending/behavior, market trends, product positioning, etc. use the the major business databases such as Business Source Premier and ABI/INFORM Global
Examples of effective searches could include terms like:
Marketing and Strategies and ---- (segmentation, targeting, differentiation, positioning, pricing)
Also search for other terms: Marketing and (Distribution strategy OR communication strategy.)
For communication strategies, it is helpful to search for specific strategies (event marketing; trade promotion, online or internet or social media).
Search for business and industry activities specifically online, and utilizing social media: Examples: “Electronic commerce and ticket sales”; “Social media and Cosmetics industry”; E-commerce and "fruits and vegetables" Also use alternative terms such as Social networks, electronic shopping.
Full-text for thousands of journals, covering all disciplines of business. (Coverage: Varies according to journal, some back to 1922.)
Full text of business and financial journals, including essential scholarly journals and the most important trade journals.
Full-text information from news, business, and legal sources, including U.S. Supreme Court decisions dating back to 1790. Though not required, you have the option to create a personal account that will give you access to special features such as alerts, saved searches, folders, history, annotations and more.
Euromonitor Passport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide--including the United States.
This database requires login with UD Credentials from all locations- on campus as well as off campus.
Passport offers:
--Analysis of consumer and industrial markets around the world;
--Industry analysis across fast moving consumer goods and services, including market performance, market size, company and brand shares and profiles of leading companies and brands;
--Industrial makeup of the world’s largest economies;
--Data and analysis on consumer lifestyles, population trends, and socioeconomic analysis for every country;
--Commentary on factors influencing the global, regional and local business environment; and
--Surveys exploring consumer opinions, attitudes and behaviors.
Inflation, Prices, and Consumer Spending (geographic guide)
Look at the data for the Washington Metropolitan Statistical Area: Consumer Price Index (retail inflation), Average Retail Prices, and Consumer Spending (household expenditures).