Look for articles and reports on competition within the industry and among the major companies within the industry. Try searching for the company name or the industry code and the word competition. The term competitive analysis may be used as well.
Example: try searching in Business Source Premier
Mobile Food Services and competition
Hair salon and competition
IC "72251" and competition
Full-text for thousands of journals, covering all disciplines of business. (Coverage: Varies according to journal, some back to 1922.)
Full text of business and financial journals, including essential scholarly journals and the most important trade journals.
Full-text information from news, business, and legal sources, including U.S. Supreme Court decisions dating back to 1790. Though not required, you have the option to create a personal account that will give you access to special features such as alerts, saved searches, folders, history, annotations and more.
Vendor Lyrasis. Publisher LexisNexis.
A global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers.
You must be a current University of Delaware student, faculty, or staff member to use this database. A valid UDNetID and password are required.
Vendor Lyrasis. Publisher LexisNexis.
The County Business Patterns: Provides industry data including the number of establishments, employment size, and payroll, by geography.