Search databases for articles on psychographics or lifestyle. Consider adding a descriptive term for the age group such as Millennials, Gen Y, Gen X, Gen Z or Baby Boomers. Example: "GENERATION Y consumers" and behavior.
This database will require you to login at the CAS Login page when you are off campus as well as on campus.
Type for example "Philadelphia City Review " or "Consumer Lifestyles in the US" in the search box (top right).
Also look for special reports on the population/market segments. Type: "Strategy Briefing and Generation x" or "Category Briefing and Luggage" and scan for appropriate result.