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RefWorks
Use RefWorks to save citations and create a bibliography and footnotes in seconds!
Databases
Search databases for articles on psychographics or lifestyle. Consider adding a descriptive term for the age group such as Millennials, Gen Y, Gen X, Gen Z or Baby Boomers. Example: "GENERATION Y consumers" and behavior.
- Statista This link opens in a new windowData on media, business, finance, politics, and a wide variety of other areas of interest & markets. Learn more about this database.
- Business Source Premier This link opens in a new window
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Full-text for thousands of journals, covering all disciplines of business. (Coverage: Varies according to journal, some back to 1922.) - ABI/INFORM This link opens in a new window
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Full text of business & financial journals, including essential scholarly journals & the most important trade journals. - APA PsycINFO This link opens in a new window
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Citations & abstracts of peer-reviewed literature in behavioral science, mental health & related disciplines. (Coverage: 1806 --)
Euromonitor Passport
- Passport This link opens in a new windowA global market research database providing statistics, analysis, reports, surveys & breaking news on industries, countries & consumers. Learn more about this database.
This database will require you to login at the CAS Login page when you are off campus as well as on campus.
Type for example "Philadelphia City Review " or "Consumer Lifestyles in the US" in the search box (top right).
Also look for special reports on the population/market segments. Type: "Strategy Briefing and Generation x" or "Category Briefing and Luggage" and scan for appropriate result.