Look for SWOT Analysis of major companies within the industry. Enter company name and swot analysis or the industry code and swot analysis. Example (in Business Source Premier database): Type: Nike and Swot analysis OR Type an industry code and swot analysis.
Full-text company & industry intelligence on global corporations.
Searches can be done on company name or ticker symbol, industry code/description (SIC or NAICS), subjects in article, geographic search, or personal name. Searches can be limited by journal name, date range, or content area.
Case studies may help in addressing marketing problems. Look for Case studies within the industry. Enter the industry code and case study to see if there are relevant reports. Example ( in Business Source Premier database): Type: subject of research and case study (digital marketing and case study) OR Type an industry code and case study (.IC "414120" and case study)
Full-text company & industry intelligence on global corporations.
Searches can be done on company name or ticker symbol, industry code/description (SIC or NAICS), subjects in article, geographic search, or personal name. Searches can be limited by journal name, date range, or content area.
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