Research Guides: Entrepreneurship Research: SWOT Analysis And Case Studies

SWOT Analysis and Case Studies

Look for SWOT Analysis of major companies within the industry. Search for the company name and swot analysis or the industry code and swot analysis.

Example (in Business Source Premier database):

Nike and Swot analysis

Type an industry code and swot analysis.

Business Source Premier This link opens in a new window
Full-text for thousands of journals, covering all disciplines of business. (Coverage: Varies according to journal, some back to 1922.)
ABI/INFORM This link opens in a new window
Full text of business and financial journals, including essential scholarly journals and the most important trade journals.
Business Insights: Global This link opens in a new window
Full-text company and industry intelligence on global corporations.
Searches can be done on company name or ticker symbol, industry code/description (SIC or NAICS), subjects in article, geographic search, or personal name. Searches can be limited by journal name, date range, or content area.

Case Studies

Case studies may help in addressing marketing problems. Look for Case studies within the industry. search for the industry code and case study to see if there are relevant reports.

Example ( in Business Source Premier database):

subject of research and case study ex.: digital marketing and case study

Type an industry code and case study ex.: IC "414120" and case study

ABI/INFORM This link opens in a new window
Full text of business and financial journals, including essential scholarly journals and the most important trade journals.
Business Insights: Global This link opens in a new window
Full-text company and industry intelligence on global corporations.
Searches can be done on company name or ticker symbol, industry code/description (SIC or NAICS), subjects in article, geographic search, or personal name. Searches can be limited by journal name, date range, or content area.
Business Source Premier This link opens in a new window
Full-text for thousands of journals, covering all disciplines of business. (Coverage: Varies according to journal, some back to 1922.)
New York Times (NYTimes.com) This link opens in a new window
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