SWOT Analysis and Case Studies
Look for SWOT Analysis of major companies within the industry. Enter company name and swot analysis or the industry code and swot analysis. Example (in Business Source Premier database): Type: Nike and Swot analysis OR Type an industry code and swot analysis.
- Business Source Premier This link opens in a new window
This link opens in a new window
Full-text for thousands of journals, covering all disciplines of business. (Coverage: Varies according to journal, some back to 1922.) - ABI/INFORM This link opens in a new window
- This link opens in a new window
Full text of business & financial journals, including essential scholarly journals & the most important trade journals. - Business Insights: Global This link opens in a new window
Full-text company & industry intelligence on global corporations.
Case Studies
Case studies may help in addressing marketing problems. Look for Case studies within the industry. Enter the industry code and case study to see if there are relevant reports. Example ( in Business Source Premier database): Type: subject of research and case study (digital marketing and case study) OR Type an industry code and case study (.IC "414120" and case study)
- ABI/INFORM This link opens in a new window
- This link opens in a new window
Full text of business & financial journals, including essential scholarly journals & the most important trade journals. - Business Insights: Global This link opens in a new window
Full-text company & industry intelligence on global corporations.
- Business Source Premier This link opens in a new window
- This link opens in a new window
Full-text for thousands of journals, covering all disciplines of business. (Coverage: Varies according to journal, some back to 1922.) - New York Times (NYTimes.com) This link opens in a new windowThis subscription allows you to simply go to nytimes.com and log in using an individual account. You can also use that account to access the New York Times app.
How to get an account: 1. Go to accessnyt.com 2. Search for and click the listing for “University of Delaware”. 3. Follow the steps based on whether you are On or Off Campus. 4. Attention Chrome users! You will get a security warning. Please go ahead and click ignore!
Important note: If you already have an nytimes.com account, you will need to log out of your personal accounts (if registered to a non-UD email address) or cancel your subscriptions (if registered to a UD email) before authenticating through the library's subscription.