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Entrepreneurship Research

SWOT Analysis and Case Studies

Look for SWOT Analysis of major companies within the industry.  Enter company name and  swot analysis or the industry code and swot analysis. Example (in Business Source Premier database): Type: Nike and Swot analysis  OR Type an industry code and swot analysis.

Case Studies

Case studies may help in addressing marketing problems. Look for Case studies within the industry.  Enter the industry code and case study to see if there are relevant reports. Example ( in Business Source Premier database): Type: subject of research  and case study (digital marketing and case study) OR Type an industry code and case study (.IC "414120"  and case study)